We are a consumer research organization.
Every year – for more than 25 years now -- we have been gathering consumer opinions by personally interviewing people in more than 25,000 households all across America.
The results of these interviews are available only through GfKMRI® and are used to make the newspapers and magazines you read, the TV you watch, the radio you listen to – and the products you buy more responsive to your needs.
You make the difference.
If you have been selected to participate in this year’s Survey of The American Consumer, we invite you to surf our website to learn more about AICS, the purpose of our study and how and by whom its results are used.